Back when I was a kid, I remember this series of commercials featuring people in "real life" situations - and by that I mean people suddenly talking to a camera mysteriously present in their kitchen, bedroom, or some other real-lifey type place - saying something like: "Constipation? I don't let it bother me." Anyway, I remember going into peals of laughter with my little fifth grade friends over this because, gee, constipation is funny when you're 10.
God knows, don't think for one minute that I am belittling the scurge of erectile disfunction, and God knows again that I know it's tough to come up with non-intimidating ways to sell guys with ED on, you know, admitting to their doctor that they're actually experiencing a problem, but the already low Viva Viagra! campaign just sunk to a new level of pit-dom with this country version of boys-will-be-boys just sitting around jammin' about the joys of Viagra. Not to even mention the tantalizing prospect of those promised four-hour erections. (Call the doctor with that kind of extension? I think most guys would be calling Giselle.)
The new spot is even funnier than the first one that featured some guys who don't even look to me like they really need it. Unfortunately, those poopy-faces at YouTube haven't uploaded it yet, so if you want to see that new Nashville jam session you'll have to watch it at the Viagra site.
But, let's face it, we're already at a low point for the category when those matching bathtubs in scenic locations represent the creative high bar. (Bathtubs? And not even the same bathtub which sort of seems to me like they're missing the point in a major league way, but whatever.) I find myself wondering, are fifth grade girls laughing their asses off at the antics of those crazy dad-like guys the way my friends and I did at those non-pooping adults? Well, when we weren't trying to figure out what the hell the teenager in the "mom, what do you do when you just don't feel...fresh?" spot was actually talking about, that is.
I'm still not entirely sure.
Oh my gosh I've been thinking the same things you have Sandy! The sheer
genius/absurdity of the Viva Viagra commercial is the part when at the end,
they all put down their instruments and drive away Dukes of Hazzard style
in a cloud of dust--presumably to take advantage of the four hour window in
which Viagra is supposed to work.
Manda, my God, but I haven't seen the Dad covering his package, but as sure
as the sun rises I will. And on the subject of absurdity - which is really
what we're talking about here - a few years ago Dole, as in the VEGETABLE
people, actually ran this campaign featuring this sappy "Love Letters
Straight from Your Heart" song. The campaign actually included REAL
letters written to Dole. As in real people writing letters to a vegetable
company. AS IF this was some kind of normal thing to do. I don't know
about anybody else, but I have zip, zero, nada interest in what somebody
who would actually take the time to write a letter to a vegetable company
has to say. In a day or so I will post my favorite commercial of all time.
Of course, the company went bust. Really quickly. But it was a GREAT ad.
Uh, WOW! We haven't seen that commercial up here (Canada). I can't even
believe they are pulling this but I have to applaud the company's effort to
make ED something that shouldn't be kept in the closet. Hey, woman are
suffering too ;)
Sandy, every time I see this commercial I think much the same you've said.
Most guys I know have a hard enough time telling a doctor about ANY
physical problem, let alone sitting around SINGING with a group of friends
about Viagra???
CindyS, those Pepto Bismal commercials are so bad they kind of bring to
mind the Bayer ads of my youth -- you know, the ones with the hammer
graphic pounding the bad drawing of a man with his arms sticking out.
Cindy, I went to school in Toronto for a year and still remember the Viagra
commercial you guys had with people running through the streets with
joy--all because of Viagra. I can't remember the song they used though.
Unlike the American ones, I didn't even get what it was for the first few
times I saw it--I miss the subtlety of Canadian commercials.
Oh, Xinz, that's very funny. Love all the women (especially Martha)
standing around staring at him. And then Trump's comment. Great spot!